Espaço Kalyana, brand renewal
Brand renewal and visual identity for an aesthetics space that had always grown by word of mouth.
Espaço Kalyana's strength was always word of mouth: a happy client brings others. But the owner realized the target audience still wasn't being reached as it should. The goal was to qualify clients, optimize communication and, above all, win new ones, and Kalyana became an account of Agência KÖZ.
Understand the space
Followed the day to day, sat in on appointments, interviewed clients and visited competitors, to see what was being done right and wrong in the planning and the actions.
Renew the brand
The agency renewed the brand and developed a visual identity, then built a site and restructured the social networks.
After strong results, the work is kept going through metrics analysis and a lot of planning.
