R7 Implantes, brand identity
Brand identity for a dental implants clinic, built around a single idea: before you even see it, smile.
ClienteR7 Implantes (via Agência KÖZ)
FunçãoBrand identity and logo design
Ano2020
FerramentasIllustrator, Photoshop
O desafio
Dental and implant clinics are a crowded, highly competitive field. The brief, developed for R7 Implantes through Agência KÖZ, needed an identity that could stand out in that noise without leaning on the category's usual clichés.
A abordagem
Finding the idea
Landed on smiling as the core concept: nothing about the category felt more intense or more honest than the thing the whole business exists to protect.
Building the identity
Developed the logo and identity system in Illustrator and Photoshop around that single idea, kept simple enough to hold up anywhere the brand shows up.
O resultado
A brand identity published on Behance and shipped for R7 Implantes, built entirely around one idea: smile first.
