Indiana Paddle & Surf
Complete interface design for a Swiss water sports brand built around Surf as its core activity.
ClientIndiana Paddle & Surf
RoleUI/UX design, complete site interface
Year2023
ToolsFigma
The challenge
Indiana Paddle & Surf needed a site interface that could carry the energy of the sport itself, water, boards, movement, without getting in the way of the brand's precision.
The approach
Full interface design
Designed the complete site interface end to end, from the ground up, handing it off to the development team to build.
The outcome
A finished interface design ready for development, live at indiana-paddlesurf.com, matching the brand's focus on Surf as its main line of products.