R7 Implantes, brand identity
Brand identity for a dental implants clinic, built around a single idea: before you even see it, smile.
ClientR7 Implantes (via AgĂȘncia KĂZ)
RoleBrand identity and logo design
Year2020
ToolsIllustrator, Photoshop
The challenge
Dental and implant clinics are a crowded, highly competitive field. The brief, developed for R7 Implantes through AgĂȘncia KĂZ, needed an identity that could stand out in that noise without leaning on the category's usual clichĂ©s.
The approach
Finding the idea
Landed on smiling as the core concept: nothing about the category felt more intense or more honest than the thing the whole business exists to protect.
Building the identity
Developed the logo and identity system in Illustrator and Photoshop around that single idea, kept simple enough to hold up anywhere the brand shows up.
The outcome
A brand identity published on Behance and shipped for R7 Implantes, built entirely around one idea: smile first.
